The Art of Selling Your Home

Selling a home is much an art as it is a science.  Everything that we do when we help a client sell a home is built on one simple premise. 

We aim to create a positive emotional response with buyers as soon as they step into your home

So what does that mean????

A persons home is very personal.  A home is where you bring your first born child back to from the hospital.  A home is where you have Christmas morning every year.  A home is where you invite your best friends over to play board games and share a meal with.  A home is where you create the vast majority of the memories that you will carry with you through out your life.  So with something as personal and reminiscent as your home, it is safe to say that a home purchase is much, much more than just simply a business transaction.  There is real emotion involved and rightly so. 

So how do we use this emotion to sell homes???

Step 1:  Create the Narrative  -  We want to make sure that we get the house into as good of shape as possible with the least cost to the seller.  A lot of times it isn't big ticket items, it is just paint and de-cluttering of the home.    We put ourselves into the shoes of the buyer and ask ourselves, what is that they want to see when they walk in the door.

Step 2:  Professional HD Photos -  Our professional photographer will make your home stand out from the crowd of other homes for sale by making your home look absolutely stunning on the internet.  We live in an HD world and we want your home to pop off the screen of their computer or mobile device.  This is the start of that positive emotional reaction.

Step 3:  Attention to Detail -  Once we get them in the door we want to compound on that emotional response we created online by focusing on every little detail in your home so that we reduce the risk of that emotional response going from positive to negative.  Buyers can be very picky, so we will give you tips on how to ensure that there aren't small things that turn into big things in the eyes of a buyer.

Step 4: Find out the buyers misgivings -  Sometimes, no matter how much we prepare a home a buyer will pick up on something that is a deal breaker for them.  We want to know what that is.  If we know what that is then we can work on a creative way to mitigate their concerns.  What might seem like a big deal to a buyer often times is very easily addressed and for not nearly as much cost as they think.  If we don't ever ask the questions to get to the root of the issue, we won't know how to fix it.  Our follow up is essential to making sure your home sells.

This has been the secret to our success when helping sellers sell their homes and we have a proven track record of executing this strategy.  Selling a home is so much more than just putting a home on the MLS and waiting for the phone to ring.  We would love to do the same for you when you are ready to move on to your next home.  Give us a call to set up a time for us to see your home and we can help create the narrative for your future buyers.